LONDON -- For three hours Thursday night, the Greenwood sports pub and kitchen on Victoria Street in Central London transformed into Tealwood, a vibrant hub for Jaguars fans. This event was part of a series of pub takeovers organized by the Jacksonville Jaguars' U.K. branch, aimed at uniting fans in the lead-up to their annual home game at Wembley Stadium.
The Jaguars have been actively working to build their international fanbase since 2013, when they first played in London. Their efforts include hosting events like this, which allow fans to connect and celebrate their team. The pub takeover featured appearances by Jaguars cheerleaders and a trivia contest, further engaging the fans.
Fans like Jamie Phillips and Francis Sweeney, who have been attending Jaguars games in London for years, showcased their dedication by donning Jaguars gear and participating in the festivities. Phillips, a nominee for the NFL's International Fan of the Year, expressed his long-standing support for the team, which has seen limited success over the years.
The Jaguars' U.K. fan club, Union Jax, has played a significant role in fostering this community, alongside initiatives like the JagTag flag football program, which has expanded to include thousands of young participants across the U.K. This grassroots effort has helped solidify the Jaguars' presence in London.
As the Jaguars prepare for their game against the Houston Texans, the excitement among fans continues to grow. The pub takeover not only highlights the team's efforts to engage with their international supporters but also reflects the deep-rooted passion of Jaguars fans in the U.K.